IRANITA, Iranita; BAYTI, Nur; WULANDARI, Kiki. THE IMPACT OF SERVICE QUALITY ELEMENTS, WORD OF MOUTH AND AIRLINE BRAND IMAGE ON CONSUMER BEHAVIOR TO CHOOSE LION AIR: A CASE STUDY. Riau International Conference on Economics, Business and Accounting, [S. l.], v. 1, n. 1, Januari, p. 196–207, 2024. Disponível em: https://riceba.prosiding.unri.ac.id/index.php/riceba-prosiding/article/view/84. Acesso em: 20 jul. 2025.