iranita, I., Bayti, N., & Wulandari, K. (2024). THE IMPACT OF SERVICE QUALITY ELEMENTS, WORD OF MOUTH AND AIRLINE BRAND IMAGE ON CONSUMER BEHAVIOR TO CHOOSE LION AIR: A CASE STUDY. Riau International Conference on Economics, Business and Accounting, 1(1, Januari), 196–207. Retrieved from https://riceba.prosiding.unri.ac.id/index.php/riceba-prosiding/article/view/84