DEVELOPMENT OF TURTLE CONSERVATION TOURISM AND ITS EFFECT ON THE INCOME OF THE PEOPLE OF PARIAMAN CITY

Regional Economics

Abstract

This study investigates the impact of sea turtle conservation tourism development on the income of local communities in Desa Apar, Kota Pariaman, focusing on four key determinants: location, infrastructure, promotion, and educational programs. The originality of this research lies in its holistic approach, integrating physical, promotional, and educational dimensions as predictors of community income in conservation-based tourism settings. A quantitative research design was applied using a total sampling technique, comprising 43 respondents engaged in work or business activities within the conservation tourism area. Data were obtained through structured questionnaires and interviews, and analyzed using multiple linear regression supported by classical assumption tests. The results reveal that all four variables exert a positive and statistically significant influence on community income, both individually and collectively. Strategic location, well-developed infrastructure, effective promotional strategies, and participatory educational programs emerge as critical drivers of income growth. The findings suggest that sea turtle conservation tourism not only generates business opportunities and expands employment but also serves as a catalyst for local economic development. These insights provide valuable guidance for policymakers and tourism managers in formulating sustainable management strategies that simultaneously enhance economic benefits and safeguard environmental sustainability.

Keywords: sea turtle conservation tourism, community income, location, infrastructure, promotion, education.