THE ECONOMIC POTENTIAL OF AGRITOURISM IN SUNGAI GERINGGING VILLAGE, KAMPAR DISTRICT

Abstract

Kampar is one of the regencies in Riau Province, nicknamed the Veranda of Mecca. Which has 21 Districts and 250 Villages in 2018 (BPS Kampar Regency 2018). One of the villages with the name Geringging river has natural resource potential. Sungai Geringging Village has economic potential in the form of the agricultural and horticultural sectors supported by the Paku River reservoir for irrigation. On the basis of the economic potential that is owned as well as being a place for both groups and individuals to visit, the designation of Agrotourism for Sungai Geringging Village is made.
This study took a sample of 76 respondents from a total population of 317 heads of households. To calculate the economic potential of agro-tourism in Sungai Geringging Village, Kampar Regency, it is obtained by calculating the total economic value of the production of agricultural and horticultural activities, animal husbandry and aquaculture. Economic value is formulated as follows, where the total economic potential value (NET), consists of the value of agricultural activities (NKP), livestock activities (NKPeter), fishery cultivation (NEBP) and vegetables (NE Vegetables).
The results showed that the economic potential of Sungai Geringging Village from the value of agricultural activities was IDR 2,915,380,000, aquaculture IDR 168,650,000 and livestock sector IDR 1,881,800,000 so that the total economic value was IDR 4,965,830,000. This value is the value of the economic potential possessed by Sungai Geringging Village