FINANCIAL MANAGEMENTANALYSIS IN THE STARTUP INDUSTRY: A SYSTEMATIC REVIEW OF THE LITERATURE

Abstract

This research aims to explain about financial management in startup companies. The type of research in this scientific paper is qualitative research. The population in this study is devoted to journal articles related to financial management in startup companies published on publish or perish and google scholar data. The sampling technique in this study is using a systematic literature review, with a total sample of 25 journal articles. Meanwhile, information retrieval uses a series of activities related to library data collection methods, reading and recording, and managing research materials. The results of this study show that in the startup industry there are various problems faced, such as lack of knowledge in managing business finances, lack of risk control, limited resources, intense competition, and challenges in developing products or services that suit market needs. Therefore, financial literacy is essential in the startup industry to help startup entrepreneurs manage their finances more effectively and efficiently. This study also shows that financial literacy plays an important role in managing finances in the startup industry. Quality financial literacy support is a factor that can help startups prepare accurate and transparent financial reports. The purpose of this study is to determine.